JULY P/L update and breakdown:

July P/L

To advised prices +16.5 ROI 15%

To BSP prices -7.4 ROI -6.70%

Yearly total for 2025

To advised prices +195.15 ROI 28.35%

To BSP prices +115.1 ROI 16.72%

Another month in profit but it was a slow one. We staked 110 points and again didn’t have the usual Saturday success we have been used to.

By Day

Thursday’s were our best day in July with a 156% ROI. Saturday’s have always been the best day but that has not been the case for the past two months. Still, Saturday’s have a 41% ROI in 2025 which is why looking at small data samples is NOT the way to go. It’s clearly a bit of variance at play – hopefully we are beyond that now.

By Points in July

0.5pt win = 145%ROI

1pt win = -42%ROI

1.5pt win = 58.33%ROI

2pt win = 12.5% ROI

3pt win = 102%ROI

This immediately suggests to me that we had too many selections at a 1pt win where confidence was lower. While the 0.5pt win’s had a good ROI there were only a handful of them compared to the 1pt win bets. This is something to seriously consider when looking at the total amount of selections offered – that may decrease going forward.

Summary

It’s a huge positive that we are able to have no bet days and cut out any of the low graded action. That is certainly keeping us in profit as opposed to seeing a losing month. Still, 15% is a very healthy ROI for any Sports Betting service and the results continue to be exceptional.

E/W bets have been a bust this month. I mentioned at the end of last year’s review that these would be knocked on the head but the data this year shows a 33% ROI on e/w bets so more data is needed to be conclusive.

There were STILL too many selections offered in July and that is something I need to have a serious look at to enhance our ROI – which is at a very impressive 28% for 2025 already – but we can improve it!